The photography and lifestyle brand, Fujifilm, yet again, amazed us with their all-new products that elevate our artistic ways of capturing our daily life. Last November 9, 2017 at Dulo MNL, Fujifilm launched their newest Fujifilm X-E3, Share SP-3 Printer, and a white version of our loved Fujifilm SQ10.

The Early Night

Relaxed chit-chats, good food, and drinks filled the early night of the launch as Shaira Luna and Magic Liwanag exhibited their photographs taken using their very own Fujifilm X-E3. We loved how most of the ground floor of the event space was transformed into one big creative space to interact with the cameras, the people, and everyone behind the Fujifilm team. Most flocked to the Share SP-3 Printers to print out Instax prints straight from their mobile phones.

An Overview

Loud music and a promise of a great night welcomed us at the top floor of the event. Friends from other media companies were also there to get a grasp on what’s new for this well-loved photography brand. Photographers, Shaira Luna and Magic Liwanag, were the first ones to share their love for the newest Fujifilm X-E3 and and how the cameras were part of their growth as photographers.

From left to right: Magic Liwanag, Shaira Luna, and James Reid

“It’s (X-E3) not just the lightest, but it is also the fastest,” said Magic Liwanag. Indeed, this new addition to the Fujifilm family is something that travelers like us will be happy to carry around. 

Later that night, Fujifilm then introduced us to one of their ambassadors, James Reid. He shared how he curates his famous Instagram feed and how Fujifilm is the best choice for his adventures.

A Traveler’s Point of View

It was definitely one sweet treat to interview Fujifilm’s ambassador, James Reid. Besides sharing more about X-E3 he also talked about the adventures that he would love to take and memories that he will truly cherish with his very own camera. When asked about his dream trip, he shared that he would like to go to India because of the country’s vibrant colors.

He then later on shared with us that the favorite memory he was able to capture was with his girlfriend in Lake Tahoe using his trusty X-E2. He has no doubt that Fujifilm’s technology and future innovations as a leading camera brand will keep up with him as he continues to explore the world.

Photography by Jisa Atrero

Eena Macaspac

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